Our “No Surprises” Process
For Creating Videos Both You and Your Audience Will Love

During our project together you can follow everything in real-time, give us feedback, and ask for two revisions each step of the way.

“I was really impressed with how quickly Stone Golem understood my brand and worked with me to make something that matched the tone of my company perfectly.”

Margaret O’Connor


1. Product Discovery

First, we want to get to know your product inside and out. To do that, we’ll schedule a kickoff call where we’ll gather information about your business goals and desires, your product, and your audience. All of this will help us create an explainer video that is unique to your business. You'll also be given access to a project board where you can track the development of your video in real time.

2. On-Brand Stylesheet

The next step is to create a stylesheet. This is a one-page document showcasing the style of the key elements we’ll later use in the design and animation of the video. So this way, we can be sure that everything we do from this point is on the same page as your current branding.

3. Captivating Script

Your product is complex. An engaging script makes it so that your audience can understand it in a matter of seconds. When it comes to writing the script, you can give it to us and we’ll polish it up and make it ready to go… or you can ask us to do it from start to finish.

4. Eye-Catching Design

At this step, we’ll create a storyboard. This is a set of designed scenes that we’ll later on animate and use for the final video. For our design, we always use colors and elements that “pop”. So that your audience’s attention stays glued to the screen all the way to the end of the video.

5. Immersive Animation and Sound Effects

Time to bring your video to life. This is where we’ll take everything that we’ve created so far, and turn it into a captivating video with beautiful animation and sound effects. The story of your product will be told using a professional voice-over that will let your audience fully immerse themselves in the video.

Want us to Create an
Engaging Explainer Video for
Your Business?

Schedule a Call Now!